Zoom brought the concept of Take Back Lunch to life with the Hard Stop Burger Shop, a speakeasy-style pop-up in Midtown Manhattan built to give New Yorkers an actual reason to step away from their desks. Three days. No meetings. No camera on.

Megan Thee Stallion has never hidden her love of anime, so we helped bring her dream world to life. Twelve fans stepped into the Otakuverse — a 60x40 ft custom floor-is-lava game, Mortal Kombat battles against Megan herself, and a hands-on Hottie Ramen session sipping on Chicas Divertidas, Megan's own tequila.

The original venue fell through when we lost its owner unexpectedly. What followed was two months of rebuilding from scratch, on a soybean farm in New Jersey, with a team of over 150 people. We spend a lot of time building fictional worlds. This one reminded us what's real.

The one-night-only West Hollywood experience was built as a near-exact replica of Doja Cat's world — Gothic elegance, personal lore, her grandmother's hand-painted artwork on the walls, and an intimate performance for just 15 fans. The space felt like being inside her brain, which was exactly the point.

Backline has been doing the work since 2019, connecting music industry professionals and their families with mental health resources. The B-LINE launch brought that mission to its next chapter: a 24/7 crisis support hotline for anyone in the industry who needs it. The people who help make the music you feel need to be felt and seen.

Three sound stages transformed into a mini village far from anything resembling a typical product launch. The GA space held 500 to 600 press and influencers; the VIP space was built for celebrities; and then there was Brian Chesky's office away from home. My ninth time leading interior design for this release. It showed.

A real Westchester County mansion became the X-Mansion from Marvel's X-Men '97, rendered in full 2D as if someone had pulled a cartoon off the screen and made it walkable. We commissioned renowned artist Joshua Vides to bring the world to life. Guests didn't just visit. They trained.

Recreating the Sanderson Sisters' cottage demanded obsessive detail. Built as a near-exact replica of the film's most iconic interior — working water wheels, floorboards engineered to creak, dust that was actually placed. For the fans who walked through that door, anything less would have broken the spell.

Each stop along the High Line was a private podium. Write down a secret and feed it into a shredder. What came out was confetti. Three installations. Three moments of quiet catharsis. FX's Room to Bloom turned a network premiere into a public act of release stretched across one of the most walked paths in New York City.

One night. One family. A 20,000-square-foot toy store all to themselves during a pandemic, when the world had gone very quiet. A surreal experience from the never-ending tunnel systems beneath Rockefeller Center to sneaking around after store hours. It has become one of my favorite times to be inside a space.